In this project, I applied data analysis to help with a Marketing Strategy 📈.
💡 Data Collection: I analyzed more than 1.8M Comments from 700 Netflix' YouTube Videos.
💬 Text Analysis: I used NLP techniques to find the main topics and sentiment of the videos studied.
📊 KPIs: I extracted useful metrics for a Marketing department.
📈 Visualization: I created brand-style visualizations for a presentation of a Marketing Strategy proposal.
Tools used 🛠️:
- Youtube API
- Mongo DB
- Python
- Libraries: NLTK, regex, matplotlib